SmartBark
role: creative direction for product name development, design, copy, photography and video
The selected work on this page has been a real team effort. All work has been created by art directors, designers, copywriters, photographers and videographers I have led and collaborated with. We had 6-weeks for this pilot to launch. In that time we built the identity, developed photography and rolled-out all the campaign assets across all channels to create a cohesive customer experience.
role: creative direction for product name development, design, copy, photography and video
The selected work on this page has been a real team effort. All work has been created by art directors, designers, copywriters, photographers and videographers I have led and collaborated with. We had 6-weeks for this pilot to launch. In that time we built the identity, developed photography and rolled-out all the campaign assets across all channels to create a cohesive customer experience.
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