Videos

role: concept, design and art direction for a John Hancock social series, Talking to Your College Kids About Money
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post copy: Talking to your kids about money might get you an eye-roll but it could lead them to spend smart and save for their future. What's a tip you'd give your kids? #collegebound #parenting

post copy: Your college kid might not understand how much everything costs, but talking about money in a constructive way sets them up for a lifetime of responsible spending. How do you talk to your kids about over-spending? #collegebound #parenting 

post copy: You want your child to enjoy college, so talk to them about how to budget for important things. What things do you think you should pay for, and what costs should your child cover? #collegebound #parenting 

role: concept, design and art direction for a John Hancock social post on Insurance Awareness Day

post copy: No one really celebrates Insurance Awareness Day (except us), but did you know your life insurance coverage should ideally be 5-10x your income?  Now you do.​

role: concept, design and art direction for a social post to promote how John Hancock is there to support you throughout your big moments in life

role: concept, design and art direction for a John Hancock social post to promote 401k planning

post copy: While you're preparing your kids for a great school year, don't forget to check "update 401k" off your to-do list. #backtoschool #planahead

role: concept, design and art direction for a teaser video for new product line, SmartTherapy. This video ran across social and YouTube

post copy: Something BIG is coming, get ready! Here's an even sneakier sneak peak just for you

Instagram views: 4,373
Facebook views: 3,500
YouTube views: 991

role: concept, design and art direction for launch video for new product line, SmartTherapy. This video ran across social and YouTube

post copy: Introducing SmartTherapy! This entire NEW collection from SmartPak features ThermoBalance, a ceramic-infused fabric that reflect body heat back to the horse as soothing far infrared rays that can help decrease inflammation, reduce pain, and improve recovery to help your horse to train better and recover faster. 
Check out the video and swipe up our story to learn how these pads, blankets, and wraps went from dream to reality. 

Instagram views: 3,782
Facebook views: 5,000
YouTube views: 11,952

​role: concept and art direction for a YouTube video to showcase new product launch, Piper Evolution

YouTube views: 370,598

​role: concept and art direction for an unboxing video to showcase the features and benefits of the SmartPak feeding system

​YouTube views: 4,030

role: creative direction for concept, design and copy for YouTube video for new product launch, SmartBark

YouTube views: 97,472

​role: creative direction for concept, design and copy for social and YouTube video to support Breast Cancer Awareness campaign 
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