Seasonal Campaign Photoshoots
role: creative direction for planning, onset, and post shoots
We have been shifting our brand photography to tell the why, to be more educational and showcasing the features and benefits of our products. We have transitioned to using 95% real customers in our photoshoots to showcase all body types and ethnicities to create authenticity and home grown moments.
role: creative direction for planning, onset, and post shoots
We have been shifting our brand photography to tell the why, to be more educational and showcasing the features and benefits of our products. We have transitioned to using 95% real customers in our photoshoots to showcase all body types and ethnicities to create authenticity and home grown moments.
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