Seasonal Campaign Development
role: creative direction for design, copy and photography
The selected work on this page has been created by art directors, designers, copywriters, photographers and videographers I have had the pleasure to lead.
Over the last year we have made a creative shift in our seasonal catalogs and digital assets to become less product dense, to focus on telling the story of our products and their features and benefits. This direction utilizes a combo of studio and location photography with real riders that is used across all channels to better connect digital assets and strengthen the consumer's journey.
role: creative direction for design, copy and photography
The selected work on this page has been created by art directors, designers, copywriters, photographers and videographers I have had the pleasure to lead.
Over the last year we have made a creative shift in our seasonal catalogs and digital assets to become less product dense, to focus on telling the story of our products and their features and benefits. This direction utilizes a combo of studio and location photography with real riders that is used across all channels to better connect digital assets and strengthen the consumer's journey.
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In addition we launched an e-catalog. You can view the latest catalog here.
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