SAMANTHA CUOZZO
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I Once Was Awareness Campaign 
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role: concept, art direction and design of campaign


​This campaign was to show the sustainability and eco nature of the SmartPak feeding system. The direction rolled-out across paid social, print and other digital media. 

The I Once Was Campaign started on social and was #1 for paid engagement for the year. 473,055 impressions | 104,940 reach | 309 views | .83% CTR
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